Paid & Organic Social Media Projects
120%+ subscribers growth
ТikTok & LinkedIn Organic & Paid Ads, Online subscription platform
Xperience.school is a learning platform for newly graduated product managers seeking junior roles. Built TikTok and LinkedIn channels from scratch, both of strategic importance for Indian and USA markets . Video and static content focused on relatable career situations, early-career challenges, and short, engaging formats. Running both paid and organic campaigns for end users. Product references were integrated naturally into everyday scenarios rather than positioned as direct promotion.
250%+ Increase In On-Site Visitors & Sales
Meta Organic & Paid Ads, Lebanese restaurant
Phoenicia Sofia is the first Lebanese restaurant in Sofia, bringing authentic Lebanese cuisine to the city. With no prior paid advertising history, planned and launched the restaurant’s first paid Meta campaigns, running video and static creative A/B tests to attract new customers. The campaigns focused on building awareness for the new location while also promoting weekly live authentic shows. This initial paid media activity helped establish Phoenicia Sofia’s presence, reach new audiences, and support customer growth from the very first campaigns.
50%+ Clients & Orders
50%+ Clients & Orders
Meta Paid Ads, Handmade Candles
Meta Paid Ads, Handmade Candles
Art of Candles is a handmade candle brand targeting customers across Bulgaria. Create content and advise on strategies to attract both retailers and end customers. Working with the brand on seasonal campaigns linked to various occasions and holidays, producing content that highlights their unique, handcrafted products and drives engagement and sales.
50% + Organic Followers Growth
Social Media Management & Website Revamp, Employer Branding agency
H4H Business Solutions is a pioneer in the employer branding in Bulgaria. The agency is targeting businesses in Bulgaria, Europe, Asia and the US. Collaborate with the owner to revamp the website content, together with a web developer. Develop social media strategy (Instagram & LinkedIn) and create monthly content aligned with upcoming events, industry trends, and experimental concepts in employer branding. Support the agency owner in managing her personal LinkedIn profile, optimizing content to increase reach and generate leads across target markets.
30%+ Growth In Sales
Instagram Presence, Cafe & Bakery
La Coquette is a Bulgarian coffee shop serving office tenants and nearby residents. Created and managed social media content around ongoing promotions, campaigns, and partnerships, including new catering services. This involved producing on-site photography, videos, and posts designed to engage the local audience, attract customers, and strengthen the brand’s online presence.
34%+ Organic Traffic
Instagram Presence Management, Laundry Services
Launder Linen is a UK-based startup offering laundry services to end customers. Built the social media and content strategy from scratch, defining the Instagram presence. Worked on content creation, channel setup and maintenance, and the development of platform-specific content formats, with a focus on visibility, trust, and customer acquisition. The target market is end users in the Birmingham (the UK) area.
53%+ New Users
Instagram Presence, Health & Wellness App
Calorie Counter is a Bulgarian health and nutrition mobile application that helps users track daily calorie intake. I managed the brand’s Instagram and Facebook presence, with a primary focus on Instagram. My work included content creation, campaign ideation, and influencer collaborations aimed at attracting new users in Bulgaria and Romania to build long-term brand loyalty.
10K+ Quality Video Views
YouTube Channel & Blog Revamp, Karaoke App
Smule is a global karaoke application with an existing YouTube channel. Refreshed and redesigned the channel, improving both content presentation and visual identity. This included developing video scripts, creating new design assets, restructuring the channel layout, and enhancing overall visual consistency. The work targeted end users across global markets, including India, the USA and Europe, with a focus on a more engaging and polished experience.
Go-to-Market & Growth Foundations
Social Media Setup & Website Support, VPN App
ZauberVPN is a VPN mobile application entering the market with no established digital presence. Created and set up the brand’s Meta and LinkedIn accounts, including profile design and account descriptions to ensure a consistent and professional launch. In parallel, worked closely with the tech team on App Store & Google Play Store Optimization and website development, providing audit documents and strategic recommendations to support visibility, conversion, and long-term growth. This foundational work helped establish a strong digital presence and prepared the product for performance campaigns.
It's all about fresh & wise content
Content creation with a fresh twist – thoughtfully crafted to support your brand’s growth.