Google Ads
Projects
115% Increase In Sales
Dry cleaning business
Elegance Cleaning is a Bulgarian dry cleaning business with 7 physical locations across Sofia. With a strong B2C focus, planned and executed a two-stage Google Ads strategy targeting people in Sofia and the surrounding region. The first stage focused on awareness through Google Search campaigns, while the second stage leveraged Google Ads Performance Max to drive lead generation and new customer acquisition. This structured approach increased local visibility, captured high-intent search traffic, and supported steady client base growth.
5 New Long-Term Clients
Customs services agent
Mushatov EOOD is a customs agent business operating in North Bulgaria, providing import and export services to companies trading across Europe. Established the company’s Google presence from the ground up, including the setup and optimization of the Google Business profile to strengthen visibility. Planned and launched Google Ads Search campaigns as the initial acquisition channel, targeting high-intent customs-related queries. Also migrated the Google Ads account from Bulgarian leva (BGN) to euro (EUR) and expanded activity with Google Ads Performance Max campaigns. This search-first, performance-driven approach increased qualified lead volume and supported sustainable regional business growth through Google advertising.
280 new subscribers
280 new subscribers
Online PM Subscription Platform
Online PM Subscription Platform
Xperience.School is a SaaS platform designed for recent graduates and career changers to gain job-relevant experience and build portfolios that help them get hired. Following the product launch in October 2025, led the development of the full go-to-market and marketing strategy, with a strong focus on Google Ads. Built the Google Ads campaigns from scratch by connecting all Google properties (including GA4 & Tag Manager) and launching brand awareness and engagement campaigns targeting key markets including the USA and India. The initial campaigns successfully reached over 50K users, validating early market demand and supporting global lead acquisition. The lead generation stage, related to a XMas promotion, converted 10% of the subscribers into paying customers for 2 weeks.
180%+ In Online Orders
Lebanese restaurant
Phoenicia Restaurant Sofia is the first Lebanese restaurant in Sofia, introducing authentic Lebanese cuisine and events. Launched the restaurant’s first Google Ads campaigns, including full conversion tracking setup, and created the initial Performance Max and Search campaigns. Campaigns were optimized to drive both in-restaurant visits and online orders directly through the website, resulting in 70% increase in attendance at restaurant events (prior sign-up required). This approach established a strong local presence and supported early business growth through targeted paid search and performance campaigns.
65% Increase In Enquires
Mental Health Center
Mental Health Center Change is a mental health center providing professional support and counseling services. Took over the client’s existing Google Ads account to optimize key parameters, including CPC settings, conversion tracking, and call extensions that were not working properly. Transitioned from existing Performance Max campaigns to targeted Search campaigns to capture high-intent queries. This optimization improved campaign performance, increased lead quality, and strengthened the center’s visibility for potential clients seeking mental health services online.
Where Ideas Pop (and Conversions Too)
Thoughtfully crafted Google Ads campaigns designed to spark clicks, drive conversions, and support your brand’s growth.